The seeds packaging concept

The task was to create and develop my own concept brand of seeds for people 35 – 45 y.o., gardening newbies, who live in Moscow. I had researched a seeds category, main competitors, target audience and had found an insight: “I don’t like to ask for advice, because I cannot admit that I don’t know something”. So I created a brand-platform with brand essence — “garden helper”. Thus, the brand name “Smart garden” has appeared. I developed a system helping to plant seeds clearly and effectively through the scientific approach and simple, clear visualization. The scientific approach includes a unique information about compatibility of vegetables during seeds plating. Some of them cannot easily grow with each other and harvest can be very scarce.

January, 2018

Packaging, Art Direction, Branding

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